EU student recruitment for UK institutions

Bright Education will work with our UK university partners as an extended frontline sales and marketing arm in key European markets including: Bulgaria, Croatia, Czech Republic, Portugal, Poland, Romania, Spain and many others. We will do this by working with, and alongside, the university admissions, support and academic teams, by attending in-country education fairs, seminars, agent workshops, schools and college careers days and higher study sessions and bespoke events. Our aim will be to help our university partners achieve their individual EU market targets and plans through increased student applications and enrolments.

International recruitment for UK institutions

Bright Education will work independently and with the support of our wide network of international agent partners to provide international students with all the information needed to make an informed choice on study with our UK university partners. We will act as an interface between the student, overseas agent and the UK university partner and provide the student with all the support and advice needed to make a successful university application. We will work with our university partners to ensure UKBA compliance and to provide full UKBA information to ensure the students have the best chance to succeed in getting the student visas.

International student recruitment for EU institutions

Bright Education is committed to offering study opportunities to all our students. We are therefore offering international students who cannot afford UK university fees or who find it difficult to obtain a UK student visa, due to the stricter visa rules imposed by the UKBA, the chance to study for their degree in Europe. We have teamed up with a select number of quality EU university partners, who offer Master's programmes taught in English at very competitive fees. This offers many students from South Asia, Africa, Latin America and elsewhere the opportunity to still follow their dreams of gaining an overseas English medium degree.

Training and development

At Bright Education Overseas we are not only committed to helping students upgrade their qualifications and career prospects by matching them to the right courses at partner universities, but we are also keen and ready to assist our various partners in enhancing the quality of their service provision to their potential and enrolled students through bespoke training and development. The company directors have gained wide experience in various areas of higher education and are able to share this expertise with education institutions and providers in the form of bespoke consultancy and training and development programmes.

  • The areas that we can cover include:

    Writing strategic international plans • Writing operational, country and market specific plans • Advice on preparing promotional materials • Advice on writing successful bids • Developing plans to enhance student experience • Strategies to improve recruitment and conversion • Target setting with timelines • Improving teamwork and dynamics

  • Contact us to find out more

    If you are interested in any of the above or other related areas, please contact us by email at and we will be happy discuss how we can help you meet you objectives and requirements.

About us

Bright Education Overseas is an education marketing and recruitment company, established as a partnership between two directors Lal Joshi and Steve Stephens with huge expertise and success in the educational marketing field. Both directors have long and successful careers in UK, EU and international marketing and student recruitment as well as establishing successful UK and overseas institutional partnerships.

  • Lal Joshi

    With over 20 years of professional experience in the field, Lal has a proven track record of building long lasting relationships with internal and external stakeholders including employers, academic teams, schools and colleges advisors, local business and community leaders and MPs. His roles include Head of Recruitment at the University of Bedfordshire, recruitment consultant for UCFB, Head of Outreach and University Lecturer in Business, Strategy and Marketing at GSM London. His passion is seeing people succeed. He inspires and motivates individuals to create change. Over the last ten years he has been part of Senior Management teams setting and influencing strategy, defining business models and course portfolios, leading and enabling service-led change to improve student experience.

  • Steve Stephens

    Steve has over 40 years of marketing and international marketing experience in a wide range of business roles, including Associate Dean in the Business School where he held special international responsibilities and later a Regional Director for South Asia where he developed a strong network of agents and university partners and helped to make the University of Bedfordshire, the leading UK university for student recruitment in India, Pakistan and Bangladesh and amongst the leaders in Nepal and Thailand. He was also key in gaining the University the Times Higher Award for the Outstanding International Recruitment Team and the Queens Award for Industry. In recent years Steve was Head of International Strategy and International Student Experience. Outside of university life, Steve was twice elected to serve as a County Councillor for Beds County Council and was a Chair of Governors for Ashcroft High School and Crawley Green Infant School.

Testimonials and endorsements

I've had the pleasure of working with hundreds of International officers and Steve is unequivocally one of the best I have ever worked with. In order to be successful in the International education recruitment business a person needs to have cultural intelligence, ability to understand people’s needs, a strong understanding of the product, passion to change lives. Steve embodies all these qualities. I have seen Steve talk to thousands of students at education fairs and have learnt so much from him professionally.

Rouham Manzoor
Managing Partner, MACES Recruitment Consultancy, Bangladesh

For me to give advice to my students regarding their future is very important because nobody did the same for me when I was of their age and I needed it. Now, many well-trained students in the field of English have the chance of their lives to go and study in England in order to have a better future. Lal offers professional assistance which meets the students’ needs. With his help a student has nothing else to do but to concentrate on their studies.

Bogdan Stefan
English Teacher, Simone Educational Center, Romania

I've worked with Steve for around 20 years. He is an extremely professional, senior manager with a very strategic, marketing mind. He is polite, constructive and helpful in all his dealings, both with students in seminars and interviews and in meetings with the British Council, university partners and sub-agents. Steve has an excellent knowledge of the Indian education system and regulations and built markets in South Asia, S.E Asia, Europe and elsewhere. He was also instrumental in helping the University of Bedfordshire to win a number of prestigious awards.

Jagat Patel
CEO, Overseas Education Centre, India & Sri Lanka

Lal has influenced thousands of students, inspiring them to see a bright future of a career. He is probably one of the very few people in the UK or internationally to have had such an effect on so many to better the quality of their lives. Through Lal’s influence and the new path through education individuals have chosen, it gives them the chance to try to be what they could dream of being.

Dr. John Beaumont-Kerridge
Former Sub Dean (International), University of Bedfordshire

Our promise

For students

Provide full information on a range of study options and courses * Assist with the university application * Provide information on student loans (EU students) * Maintain contact with the university on the student’s behalf * Help to arrange accommodation * Provide advice on travel arrangements * Help to arrange taxi pick-ups * Ensure that our students have safely settled in to their universities


Offer a one-stop service to our student clients and to provide them and their families, teachers and advisors with the timely, independent and impartial information needed to enable them to make the right choices for their future studies.

For university partners

Act as the overseas arm for our partners * Recommend appropriate strategy for market entry and growth * Attend events on behalf of our partners * Agree marketing and recruitment plan (agree targets) * Recommend events for partners to jointly attend with us * Give advice to partners on best marketing materials * Attend training events / new course and information updates

Ethical and professional

Act at all times in an ethical and professional manner in our dealings with our university partners and ensure that we do not misrepresent them in any way or mislead or misinform our students about our university partners, their services or their courses.

For teachers, careers, and educations advisors and councillors

Ensure that we provide timely, up-to-date information on our university partners and their courses * Arrange and attend as requested, bespoke seminars and information sessions on UK / EU study and options * Arrange for overseas staff and student visits to our UK and EU partner institutions

Mutual growth

Continue to work hard to support our agent partners through a range of joint activities to enable us to mutually grow our education business and achieve our common goals.

Contact us

Whether you're a prospective European student interested in studying a degree or Master's in the UK, a prospective overseas student interested in studying for an English Medium degree in Europe, or a university looking for academic partnerships, please complete the form below and we will get back to you promptly.
Or you can email us directly at: